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Queue Provides a Significant Return on Investment
Even if your practice markets only intermittently, subscribing to Queue Marketing on Demand is an excellent investment. Consider the following example.
This practice hires a small local agency to produce a print ad to run in four publications. They also would like to develop a three-part direct mail campaign. Below is what they could expect to pay.
| Ad design: | $1,200 |
| Ad reformatting, four sizes: | $400 |
| Direct mail campaign design: | $1,800 |
| Printing (6,000 pieces): | $900 |
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| Total: | $4,300* |
This practice subscribes to Queue Marketing on Demand. They too require a print ad design and a direct mail campaign. What can they expect to invest using the Queue system?
| Setup fee (incl. 3 mo access**): | $295 | (one time fee) |
| Ad design: | No Charge | |
| Ad reformatting, four sizes: | $60 | (pdf download fee: $15/ad) |
| Direct mail campaign design: | No Charge | |
| Printing (6,000 pieces): | $720 | |
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| Total: | $1,075* | |
*Costs are for 4 x 6 postcards & do not include postage, fulfillment, or advertising space fees.
**Setup fee includes the first 3 months of your annual access. The remaining 9 months will be billed at $75/month.
What's more, since Practice B has now paid the access fee, they just pay a $75 monthly fee for the remaining 9 months and only the printing, fulfillment, and/or postage fees for subsequent customization of Queue marketing materials. It just keeps getting better!
- Minimal staff time investment—What used to take weeks can now be accomplished in a matter of minutes online. You can now focus on more important things like patient care!
- Quicker turnaround—Producing marketing materials through an ad agency, local printer, or independent designer can often be a slow process. Eliminate the delay in getting your message to market with Queue!
- Cohesive marketing materials—Through Queue, you can choose collateral programs that are designed to work in concert (i.e., direct mail, ads, brochures, etc.). We've designed the Queue materials to provide your practice with creative continuity. The advantage? Increased brand perception and top-of-mind awareness.
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