Overview: Large format/oversized postcards (8.5" x 5.5") printed on heavy gloss stock in full-color.

Advantages: The large format stands out prominently in the mailbox while offering a larger landscape for additional content.

A Few of Many Potential Uses:

• Direct mailing to build your practice base by attracting new patients
• Direct mailing to cultivate existing patients (extend an offer or cross-sell additional services)
• Establish brand and practice identity within your service area
• Announce a new service or change in your practice

Benefits: Postcards are an efficient and cost effective way to reach a targeted group of prospective clients. The large format card acts as a "mini billboard" and is more likely to be read versus bulk junk mail that largely goes unopened.

By defining the demographic attributes of your top prospects, you can target the exact audience you hope to reach with personalized, 1-to-1 marketing.

Keys to Success: Some key factors to the success of your postcard mailing will be: the quality of the database (who are you sending it to?); the offer you extend (what will get them to contact you?); the quality of the graphics and copy (will it grab their attention?).

How frequently should you send direct mail? Establishing quarterly mailings is a good place to start. However, direct mail success comes from the total effort of repeat mailings. Testing and tracking your results will help you determine your optimum frequency of mailings.