Overview: Standard 4" x 6" postcard prints 4-color, both sides, to a heavy gloss enamel stock.

Advantages: Smaller sized postcards are cheaper to mail

A Few of Many Potential Uses:

• Announce a new service or change in the practice
• Event or seminar announcement
• Send a "Birthday Card" to foster good relations with current patients
• Introduce a new doctor

Benefits: Direct marketing with standard postcards is a very cost effective option when choosing an advertising approach. For existing patient mailings, because current patients should have some degree of brand recognition, the smaller format won’t be as easily overlooked as junk mail.