Overview: 8.5" x 11" (opened), 8.5" x 5.5" (closed) mailers are printed in full color, two sides, to a heavy gloss enamel stock. Includes an adhesive tab closure.

Advantages: Larger fold-over format allows you to expand the amount of information you deliver.

A Few of Many Potential Uses:

• Direct mailing to build your practice base by attracting new patients
• Direct mailing to cultivate existing customers (extend an offer or cross-sell on additional services)
• Establish brand and practice identity in your service area
• Announce a new service or change in the practice
• Use as a "take-away" in your waiting room to promote a new service to your existing patients

Benefits: Self-mailers, like postcards are an efficient and cost effective way to reach a targeted group of prospective clients. Since there is no envelope to tear open, you know that you stand a good chance of getting the reader into your message.

Keys to Success: Some key factors to the success of your direct mailing are: the quality of the database (Who are you sending it to?); the offer you extend (What will get them to contact you?); the quality of the graphics and copy (Will it grab their attention?).

How frequently should you send direct mail? Establishing quarterly mailings is a good place to start. However, direct mail success comes from the total effort of repeat mailings. Testing and tracking your results will help you determine your optimum frequency of mailings.